VALUE VS PRICE
ASSUMPTIVE VS ASSERTIVE
VALUE VS PRICE
- Price the problem, not the equipment. Emphasize risk prevention (mold, structural, electrical) and proof of progress(readings, documentation) rather than “fans & dehus.”
- Insurance-friendly posture. “We work with your carrier. Our job is to document everything so your claim moves fast.” This lowers friction and builds permission to proceed.
Two-path clarity (self-pay vs insurance). Outline both paths at a high level; don’t stall action waiting on an adjuster when mitigation is time-sensitive.